Business Development Experience

Re-Branding

Four companies needed a complete overhaul. They were all part of the same holding company, had similar names, and shared the same outdated look and feel.

The Mission

Create new names, logos, brands, marketing campaigns and strategies, collateral, communications, sales presentations, and customer interaction pathways for four different companies. Facilitate necessary changes in IT, HR, Vendor Relations, and existing customer base.

The Challenge

Many employees fear change. Over the years, hundreds of employees had grown accustomed to their company’s name and look. Such a drastic change could easily be viewed as negative by the staff. Questions and rumors would arise. Why are we changing? Did we do something bad? Are we hiding? Are we being sold? Will we be unemployed soon?

The Solution

To quell rumors and earn the full support of all employees, they must view this change as positive. Eric Hiller created an event whereby all employees where introduced to the changes in a multimedia celebration of new beginnings and a bright future.

Joint Ventures

Developing the business by acquiring or partnering with existing infrastructures and talent has proven to be a fast track to bottom line profits with minimal capital investment.

Marketing Affiliates

Took advantage of unique B2C marketing channels in related industries to drive business to our company. This required B2B prospecting and sales presentations, vigilant research into government regulations, and creating a marketing plan that was simple for target companies to implement while still offering them considerable compensation for their participation.

Affiliated Branches

What do you do when your best employees want to start their own business? If you can’t stop them…join them. We created a system to harness the entrepreneurial drive of key personnel by allowing them to pursue their dreams while still contributing to the company’s bottom line. We set them up with a location and provide the back office operations while they build the business in their own branch. We keep them close by offering phantom stock and P&L based compensation plans. We increase our revenues by billing them for services provided at a fair market value.

Partnerships

Why start your own division when you can acquire an established business and realize the same net profits with zero start up costs? Experience in small business analysis, marketing, and sales are crucial to establishing mutually beneficial partnerships that last. Creating and delivering the initial presentation to potential partners is the key to making the most of first impressions. But a long lasting partnership can only be successful if both parties continually appreciate the benefits of the partnership and feel they are gaining more than they are losing.

Proposals and RFPs

Experience includes research, writing, and formatting both Proposals and Request For Proposals (RFPs).

Proposals

Creating a successful proposal demands far more than just submitting an itemized invoice wrapped in a boiler plate marketing brochure. It must serve the client’s emotional needs as well as their technical requirements.

It starts with understanding the client’s industry, their strengths and weaknesses, their current and desired position in the marketplace, their corporate culture and vision, and the challenges they face from their competitors.

Next, you must look beyond the features of the proposed product or service and uncover the client’s true motivations. Every client has a preconceived mental picture of the benefits of their new product or service. A successful proposal will speak to and reinforce the importance of attaining those benefits as quickly as possible.

Finally, the proposal itself must be formatted in such a way as to visually stimulate the reader. It must hold their attention, be simple to understand, and make use of appropriate graphics, forts, and colors. Any errors in the proposal’s text or formatting are completely unforgivable.

RFPs

A clear and concise Request for Proposal can dramatically impact the vendor selection process, helping to weed out unqualified or undesirable vendors. A professionally written and well documented RFP also sets the tone for the vendor/client relationship, which in turn ultimately shapes the quality and timeliness of the desired product or service.